Ross is an Author, Speaker and Entrepreneur specializing in e-commerce and digital landscapes. “How to Make a Sow Without Having a Cow” was developed to help entrepreneurs plan correctly for their next website build and illustrates the key questions to ask yourself including guidance for how to answer them so that developers understand what you need and can deliver the website you want at an affordable price.
Ross has 25+ years’ experience in e-commerce and a unique breadth of knowledge about the internet in general. A repeat speaker at IRCE (Internet Retailer Conference and Exhibition) and staunch advocate for fair and transparent pricing, Ross continues to push boundaries in the e-commerce space towards standardization. He envisions an industry where people can rely on standardization to shop comparatively, minimizing the risk entrepreneurs face in the untamed wonderland we call e-commerce.